Sponsored Instagram posts // week 5

I, along with almost every other millennial, am a self-confessed social media addict.

giphy (3).gif

Snapchat, Instagram, YouTube, Facebook, you name it and I’ll have an account.  I’m not lying when I say my morning Snapchat routine takes me about 30 minutes to watch every persons “snapstory”. I can literally spend hours upon hours on the internet searching, scrolling and stalking. As much as this pains my parents, social media has evidently transformed our world.

Social media is no longer a fun hobby to pass the time, for some it’s a career. Take social media influencers for example. Companies are now paying these influencers big bucks to promote products via their social media accounts.

wk-5-pt-2
Source: Twitter

 

The video below gives you a look into what Eugenie Grey’s job entails as an Instagram influencer. Eugenie has now accumulated 461,000* Instagram followers, gaining 249,000 followers since the video was published on Buzzfeed in January 2015.

Another example of an influencer is fashion and interior design blogger Aimee Song who has accumulated 3.8 million* followers on her Instagram, Song of Style. According to an article by Gazette Review, Aimee charges up to $50,000 for a single Instagram post.

bom-song-of-style-header.png
Blogger Aimee Song has accumulated 3.8 million Instagram followers. Photo credit: blog.modcloth.com

Celebrities are also getting in on the action as followers equal money. Model and actress Cara Delevingne earns $150,000 for each sponsored post she publishes to her 33 million* followers according to Gazette Review. Fellow model Kendall Jenner reportedly earns up to $300,000 for a sponsored post to her 64 million* Instagram followers according to The Mirror UK.

kendall-jenner-cara-delevingne-falling-out.png
Models Cara Delevingne (left) and Kendall Jenner (right) are paid between $150,000 and $300,000 to promote products via their social media. Photo credit: http://www.inquisitr.com

While sponsored posts benefit celebrities and influencers, Instagram users seem to be annoyed by the constant sponsored posts showing up on their feeds.

wk 5 pt 3.png
Source: Twitter 
wk 5.png
Source: Twitter

 

Despite the backlash, if any companies need me to promote their products on an admittedly sub-par but well loved Instagram account, hit me up yeah?

giphy (4).gif

*All figures accurate as at time of article.

Story telling via Facebook Live // week 2

It’s no secret that journalism is an ever-changing medium and journalists must learn to adapt. With the amount of new social media platforms available, I think journalists have been doing a reasonable job at familiarising themselves with these new mediums and finding ways to tell stories through them.

giphy (7).gif

One of the newest mediums is through Facebook’s live stream, which now lets users start a live broadcast which their Facebook friends can view. News media including The New York Times, Courier Mail, CNN and the Huffington Post have all jumped on the Facebook live streaming bandwagon.

If you’re unsure of what Facebook live is and want to know more, check out the video below!

The New York Times public editor Liz Spayd wrote an opinion piece on the newspaper’s use of Facebook Live. “I need no convincing that live, interactive video is  medium worth embracing,” says Liz. “If you’re not experimenting in the digital age, you won’t survive.

On the one hand Liz spoke of the potential live streaming brings to the world of storytelling. “These videos represent a potentially transformational form of journalism because they let stories unfold organically, live, and with the audience able to change the experience.”

However on the other, she questioned whether this new medium suits The New York Times’ journalistic style. “The newsroom has shown that innovation doesn’t have to equate with poor quality,” she says. “Too many [Facebook live streams] don’t live up to the journalistic quality one typically associates with The New York Times.”

America’s KXLY-TV reporter Melissa Luck talked about the advantages of Facebook Live in a Poynter Institute article. “The spontaneous nature of live video is really most of its allure,’ she said. “Also, it has given viewers a chance to interact directly with our reporters and anchors, and it has been beneficial for both sides of that video stream to have that interaction.”

In the video provided below for Reynolds Journalism Institute, Melissa said Facebook Live turned an ordinary day time story of a police ride along into a story with ‘such a great community benefit’.  “People were asking the trooper direct questions during the ride along, asking  questions that they wanted to know, not just what we think they should want to know,” she said.

Conversely, in another Poynter Institute article The Verge engagement editor Helen Havlak said there were some problems with the stream. “Our biggest issues right now are finding a strong enough Wi-Fi signal when out in the field, and increasing video quality,” Helen said. “We’d love to see support for other types of cameras with external microphones, and the ability to upload higher-resolution files.”

wk-2
Source: Twitter

In the same Reynolds Journalism Institute video as previously mentioned, Melissa said a strong Wi-Fi connection is important when news is being broadcast via Facebook Live. “I think people are a little bit forgiving of a signal dropping and those types of things, but how many times are they going to keep coming back if the signal keeps dropping.”

200_s

The unconventional medium provided through Facebook’s live stream evidently divides opinions. While the quality and style of live streaming may not be quite up to scratch just yet, the opportunities available for journalists to connect with audiences and deliver stories in a fresh way gives hope to the industry.