I, along with almost every other millennial, am a self-confessed social media addict.
Snapchat, Instagram, YouTube, Facebook, you name it and I’ll have an account. I’m not lying when I say my morning Snapchat routine takes me about 30 minutes to watch every persons “snapstory”. I can literally spend hours upon hours on the internet searching, scrolling and stalking. As much as this pains my parents, social media has evidently transformed our world.
Social media is no longer a fun hobby to pass the time, for some it’s a career. Take social media influencers for example. Companies are now paying these influencers big bucks to promote products via their social media accounts.
The video below gives you a look into what Eugenie Grey’s job entails as an Instagram influencer. Eugenie has now accumulated 461,000* Instagram followers, gaining 249,000 followers since the video was published on Buzzfeed in January 2015.
Another example of an influencer is fashion and interior design blogger Aimee Song who has accumulated 3.8 million* followers on her Instagram, Song of Style. According to an article by Gazette Review, Aimee charges up to $50,000 for a single Instagram post.
Celebrities are also getting in on the action as followers equal money. Model and actress Cara Delevingne earns $150,000 for each sponsored post she publishes to her 33 million* followers according to Gazette Review. Fellow model Kendall Jenner reportedly earns up to $300,000 for a sponsored post to her 64 million* Instagram followers according to The Mirror UK.
While sponsored posts benefit celebrities and influencers, Instagram users seem to be annoyed by the constant sponsored posts showing up on their feeds.
Despite the backlash, if any companies need me to promote their products on an admittedly sub-par but well loved Instagram account, hit me up yeah?
*All figures accurate as at time of article.